Vespa, the Tuscan Scooter Icon
Vespa, the Tuscan scooter icon, is celebrating its 70th birthday on the 23 of April this year. To celebrate it, on the 22 of April, it is opening an exhibition in the Piaggio museum at the factory with the title ‘On tour with the Vespa – a seventy year long adventure’. On the 23 the gates of the factory are opening to allow the visiting Vespisti to take part in guided-tours of the Vespas traditional place of production. On the 24 the streets of Pontedera have been reserved for a large parade of Vespas through the town. For this special birthday they have a lot of surprises such as a limited edition 70th in two crazy colors and they have reserved for all customers Vespa exclusive benefits.
The story of success began on 23 April 1946, when at 12 o’clock in the central office for inventions, models and makes of the Ministry of Industry and Commerce in Florence, Piaggio e C. S.p.A. took out a patent for a “motorcycle of a rational complexity of organs and elements combined with a frame with mudguards and a casing covering the whole mechanical part”. The ‘Vespa 98’ model in 1946, was originally designed by an Italian engineer by the name of Corradino D’Asconio. The boss at Piaggio, Enrico Piaggio, upon seeing the Vespa for the first time famously commented “That looks like a wasp!”. The Vespa legend was born.
More info: https://en.wikipedia.org