The famous Italian actress, Sophia Loren, has been chosen to make the spring campaign for the Dolce & Gabbana‘s latest product: Rosa Excelsa. The campaign is realized as a trilogy of film clips. The first video is “Rinascita – Act One”. The second one is “Festa – Act Two” and the last one is “Meravigliosa -Act Three”. Sophia Loren plays the mother of five sons who set about restoring their ancient Sicilian family property, Villa Valguanera, to its former renaissance glory. With the trilogy theme, Sophia Loren is one of three Oscar winners brought in by Dolce & Gabbana to work on the project.
It was directed by Giuseppe Tornatore and features a soundtrack composed by Ennio Morricone. The narrative is in keeping with the Italian duo Domenico Dolce and Stefano Gabbana‘s love of both their native culture and of including different generations of the same family in its campaigns and runway shows. The duo even dedicated their Autumn-Winter 2015 catwalk show to mothers, featuring models holding babies and wearing dresses scrawled with “I love you mamma.”The new Dolce Rosa Excelsa Eau de Parfum captures the boldness and pure spirit of the rose with the essence of fresh petals in bloom.
The precious heart of Dolce Rosa Excelsa seduces with two delicate and noble Rose notes. Used for the first time in perfumery, the African Dog Rose premieres in this exquisite fragrance creation. This rare note is combined with the enveloping femininity of the Turkish Rose Absolute, highly-prized in perfumery for its olfactive intensity. Iconic, timeless and unique, the rose is a recurrent motif throughout Dolce&Gabbana’s runway collections. The fragrance opens with a sweet-smelling explosion of lively Neroli leaves and Papaya flowers, dissipating into a floral bouquet of White Water Lily and White Daffodil.
The Dolce Rosa Excelsa bottle mirrors the unique shape of Dolce and Dolce Floral Drops: thick glass, curved lines and a cap sculpted in the shape of a flower – this time with deep crimson red petals. The scent’s pale pink elixir is presented in frosted glass, and finished with the feminine Dolce signature to express the delicate elegance of this complex new fragrance.
More info: www.dolcegabbana.com