Oscar Farinetti is the founder and creator of Eataly. Oscar got his start at UniEuro in 1978, a small appliance and food retail store. He focused on electronics and transformed UniEuro into one of the largest electronics retailers in Italy, opening 150 stores from 1978 to 2003. In 2003, he sold UniEuro and dedicated himself full time to Eataly. In January 2007, he opened a 30,000-square-foot store in Torino, Italy, that joins elements of the lively European open market and a learning center. Oscar’s aim is to make high quality Italian foods available to everyone, at fair prices and in an environment where people can shop, taste and learn.